In a World of Karens,
Be a Joni.
Introducing a radical approach to well-being that embraces your whole-being. Built for & by a collective of women ready to say so-long to the status quo.
Oh Hey!
Curious? So are we.
We’re a female-founded editorial & lifestyle brand on a mission to make plant medicines & alternative healing modalities more approachable & accessible for women 40+.
Editorial
Fueled by real human curiosity…and just the right dose of Artificial Intelligence. In-tune, credible & authentic AF.
Community & Events
Community is ready for its Comeback, and at the core of why we’re doing this.
Join us as we consciously create space and celebrate Analog real-ness in a Digitally-driven — and yet remarkably disconnected—world.
Goods
Elevated goods, mindfully curated from our favorite female-owned brands. Small batch. Aligned with our Ethos.
In a World of Karens…
Be kind to yourself.